Apptology Website
Apptology is a design and development studio that specializes in creating connections between brands and users through the development of elegant, user-centered, and purpose-built experiences. This likely involves designing and developing mobile applications, websites, or other digital platforms that aim to enhance user engagement and drive growth for the brands they work with.
Kuwait
2014
IT
$1.578 Million (2019)
100+
Challenge
Redesigning this website with a global audience in mind was a complex task, and there was various challenges in ensuring the effectiveness of the redesign to generate more revenue. Some of challenges was like cultural sensitivity & localization, performance optimization and global user experience.
Results
The redesigned website features a clean, clutter-free interface, making it easier for users to navigate and access essential features.
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
21%
Improved onboarding process
87%
Increase in user retention
75%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed website analytics to understand the pain points and user needs. We also studied competitor website and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the website's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the website. We also created a style guide to maintain design consistency in future updates.
Note: Sorry about the video quality, you can also check it here.
“ With our new visual branding and language in place, this website clearly captures the essence of our current and target customer base, our employees, and our values. ”
Gary Dalal
CEO, Co-founder | Apptology
Conclusion
The Apptology website redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction.