Integrated Program Journey
A comprehensive and engaging learning journey through a redesigned dashboard. The new features such as the base camp, modules, habit drills, masterclasses, and the ability to provide feedback contribute to a more interactive and enriched user experience.
New Delhi, India
2018
Ed-tech
$21.2 Million (2021)
150+
Challenge
Revamping the learner's journey following course purchase posed a multifaceted challenge for us. Balancing user engagement, seamless navigation, and addressing potential obstacles required strategic creativity to enhance the overall educational experience.
Results
The learning process for Early Learner begins with the purchase of a course, followed by a systematic, module-based approach leading to course completion and certificate download. This revamped journey introduces a Base Camp, an initial activity conducted by users before delving into the modules. Upon module completion, access to the Habit Drill (either solo or group activity) is unlocked. Additionally, a Masterclass (live class) has been integrated into the journey for users.
Post each Habit Drill and Masterclass session, users are encouraged to submit feedback, contributing to continuous improvement in the journey design. Upon completing all modules, users can view their overall results and download transcripts and certificates. Providing feedback on the entire course is also mandatory at this stage, further enhancing the overall learning experience.
75%
Improved onboarding process
34%
Increase in user retention
60%
Increase in time spent on dashboard
Process
Research & Analysis: We engaged in user interviews, surveys, and analytics analysis to comprehend user pain points and needs. Additionally, we scrutinized competitor dashboards and industry trends, extracting valuable insights for a comprehensive understanding.
Information Architecture: Utilizing the research findings, we revamped the navigation and content layout of the dashboard. We prioritized features and information in alignment with user needs, enhancing the overall usability and effectiveness of the platform.
Wireframing & Prototyping: Creating low-fidelity wireframes allowed us to conceptualize the new layout and navigation, with iterative refinements based on user feedback. Subsequently, we developed a high-fidelity, interactive prototype to assess and validate the design.
Usability Testing: Usability tests were conducted with a diverse user group to validate the design and pinpoint areas for enhancement. In response to feedback, necessary adjustments were made to refine the overall design.
Visual Design & Style Guide: Crafting a unified visual language encompassing color schemes, typography, and iconography, we ensured consistency across the dashboard. Additionally, a comprehensive style guide was established to uphold design coherence in subsequent updates..
“ Embracing our fresh visual branding and language, the journey vividly encapsulates the spirit of our current and prospective customers, resonating with the heartbeat of our team and embodying our core values. ”
Pramath Raj Sinha
Co-founder | Harappa Education Pvt. Ltd.